Re: London 2012 Posted: Mon June 4, 2007 05:30 PM UTC
Fuzzy felts that brings back some long forgotten memories!
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Re: London 2012 Posted: Mon June 4, 2007 05:41 PM UTC
Olympink ?
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Re: London 2012 Posted: Mon June 4, 2007 05:50 PM UTC
Its much better in its animated form but it doesn't do a lot for me. Looks a bit like a trendy swastika.
Seems to be provoking a lot of controversy in the media.
I think they could have done a lot better.
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Re: London 2012 Posted: Mon June 4, 2007 06:29 PM UTC
dont think much of it looks like a child has designed it
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Re: London 2012 Posted: Mon June 4, 2007 06:33 PM UTC
For £400,000 it is a criminal waste of public money!! I liked it at first but hate it the more I look at it. The best logos work well on several levels, while the Olympics logo barely works on *one*.
At least it makes the Virtual Tourist pizza pan look good in comparison and undoubtedly cost considerably less ;)
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Re: London 2012 Posted: Mon June 4, 2007 06:35 PM UTC
I mean of course the VT logo cost considerably less, more bang for your buck ;)
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Re: London 2012 Posted: Mon June 4, 2007 07:09 PM UTC
It looks like someone dropped it and it broke into pieces.
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Re: London 2012 Posted: Mon June 4, 2007 07:35 PM UTC
glad somebody else already mentioned it looked like a Swastika! This was my first impression too, just did not dare to spell it out publicly. Even if you forget the Swastika analogy I think it is too complicated to be a good logo.
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Re: London 2012 Posted: Mon June 4, 2007 08:26 PM UTC
The film is pretty hard to watch...I reckon they're trying to give the young Olympic hopefuls a performance enhancing edge by totally overstimulating them! It's all a bit Live and Kicking...definitely designed to appeal to kids. I've not met a grown up who likes it yet though.
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Re: London 2012 Posted: Mon June 4, 2007 09:47 PM UTC
if thats for real, YIKES. thats just wrong in so areas.
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Re: London 2012 Posted: Mon June 4, 2007 10:09 PM UTC
What an ugly logo...what was wrong with the original logo? What a waste of money when I would have done a design for them and charged much less ;-)
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Re: London 2012 Posted: Tue June 5, 2007 12:40 AM UTC
Yuck, is that real?! I don't like it at all.
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Re: London 2012 Posted: Tue June 5, 2007 10:21 AM UTC
Kay, does your daughter like it?
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Re: London 2012 Posted: Tue June 5, 2007 10:47 AM UTC
Cool! If kids like it maybe there's some benefit to it I guess?
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Re: London 2012 Posted: Tue June 5, 2007 10:59 AM UTC
I think the idea was that they made so much fuss at the bid about how this Olympiad was all about kids being the future and the logo was just a bit too...grown up. Kids didn't like it, so it was a bit of a contradiction. If they like this one and it gets them interested and excited about the Olympics, then that's a good thing, even if we adults don't actually like it. After all, it'll be the kids and young adults who are 15 or 16 now competing in 2012. This is the first Olympics where the UK has actually started scouting properly for potential, so it's clear we mean business now the Olympiad is on our home turf!
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Re: London 2012 Posted: Tue June 5, 2007 11:46 AM UTC
The children they asked on the television last night didn't seem to like it much :-)
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Re: London 2012 Posted: Tue June 5, 2007 05:32 PM UTC
The BBC are having a vote on some designs drawn by the public. You can vote for them at:
www.bbc.co.uk/haveyoursay
So far the official logo is coming last!
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Re: London 2012 Posted: Wed June 6, 2007 07:40 AM UTC
Well, it is spectacularly bad!
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Re: London 2012 Posted: Wed June 6, 2007 09:09 AM UTC
BTW there was a similar incident in Germany back in 2000 when the famous group Kraftwerk was asked to create a jingle for the Hannover World Expo 2000. For 100,000 EUR all they came up with was a computerized robotic voice saying "Expo 2000" ;)
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Re: London 2012 Posted: Wed June 6, 2007 09:36 AM UTC
dig this folks: I am just reading a news article stating that the animation for the 2012 logo had to be removed because it is causing epilepsy attacks in some viewers!!!! All I can say is congratulations to an excellent job... NOT! ;)
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Re: London 2012 Posted: Wed June 6, 2007 04:10 PM UTC
That was the first thing I said about the video...it made me feel weird and I've never suffered from epilepsy! For an organisation that is supposed to consider accessibility of the brand to all it's a pretty major slip up if you ask me.
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Re: London 2012 Posted: Wed June 6, 2007 04:13 PM UTC
On a different note, I find it suprising the IOC doesn't seem to have any styleguide and licensing rules on how to use the 5 olympic rings and how to incorporate them into a logo.
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Re: London 2012 Posted: Wed June 6, 2007 07:15 PM UTC
I think they should consult the Spanish folks who created the 1992 logo:
http://www.olympic.org/uk/games/past/index_uk.asp?OLGT=1&OLGY=1992
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Re: London 2012 Posted: Wed June 6, 2007 07:35 PM UTC
Apparantly, the Spanish logo was loathed when they first revealed it, but then they came to love it. aah.
There is hope for the UK yet then??
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Re: London 2012 Posted: Wed June 6, 2007 07:40 PM UTC
who knows -- maybe so! I personally like the Spanish one better because it has much more reduced, clearer shapes -- a logo needs to catch the eye through its simplicity.
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Re: London 2012 Posted: Wed June 6, 2007 09:24 PM UTC
I don't think they will change it because that would mean admitting they wasted £400000 on a logo they didn't need since they had a perfectly good one to start with!!!
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Re: London 2012 Posted: Tue June 12, 2007 09:38 PM UTC
Was the money for this logo really wasted though? Or was it just a spectacularly inspired way to get shedloads of free publicity which if they'd paid for via advertising would have run to several times the amount they paid for the actual logo...?
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