It depends on your interest. Many tourists come to Santa Marta for the beach, and then stay at the "resort" part of town called El Rodadero where the beaches are. But there are many other things to do in, or around Santa Marta. You can do a six-day treck to Ciudad Perdida, or you can visit Parque Tayrona with beautiful beaches or dive in Taganga. In Santa Marta you have a small Gold Museum and the hacienda where Simon Bolivar died.
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